Mori & Fable

Design direction

A childrenswear direction that brings clothing into a world of stories and everyday imagination. Age-based collections, size notes and a bookbag-style shortlist connect brand character with product discovery.

• Age-based collections
• Size notes
• My bookbag shortlist

Design strengths

Pairs practical parent-facing information with a distinctive, imaginative product world.

Suggested industries

Childrenswear, family retail, story-led products

A design direction, not a claim of commissioned work or business results. Integrations are scoped separately.