01 / DESIGN DETAIL
A distinctive first impression
Deep blue imagery, equipment presentation and clear collection controls combine an adventurous mood with a structured shopping concept.
XN-006 / RETAIL / WEBSITE DESIGN CONCEPT
Deep Blue
Explore beneath the surface.
DESIGN WITH A POINT OF VIEW
The thinking behind the design.
A diving-equipment retail concept that connects an immersive ocean identity with practical product browsing. Deep blue imagery, equipment presentation and clear collection controls combine an adventurous mood with a structured shopping concept.
Features to discuss
- Product search and category filters
- Price sorting and size selection
- Demo shopping bag and checkout
- Equipment notes
A design concept with editorial commentary, not a verified client commission or performance claim.
A CLOSER LOOK
The details make the difference.
02 / DESIGN DETAIL
Product, with a sense of place
Equipment is presented within an ocean-led brand world rather than an anonymous product grid.
03 / DESIGN DETAIL
A catalogue with purpose
Search, categories and consistent product presentation make a specialist collection easier to explore.