SMALL BUSINESS TOOLKIT | WORKSHEET 06
Measure your first funnel without mistaking clicks for income

Free to adapt for your own business. No email required.
Keep completed worksheets private; do not publish customer information.
Teaching aid, not a guarantee of business results.

KEY IDEA: Clicks indicate an action. They do not establish a sale or paid income.

1. Which customer journey does this page support?
Your answer: 

2. What date range and timezone are used?
Your answer: 

3. Where does each metric come from?
Your answer: 

4. What are the numerator and denominator?
Your answer: 

5. Are repeated events or overlapping properties present?
Your answer: 

6. Which results are unknown rather than zero?
Your answer: 

7. Separate reported leads, purchases, approved and paid commissions.
Your answer: 

8. What one change does the available evidence support?
Your answer: 

PRACTICE
Write one metric definition before looking at results. Record the source, time range, timezone, numerator and denominator. Note tests or consent-related gaps before comparing weeks.

REVIEW
What changed?
What remains uncertain?
Next action and date:

Full lesson: https://xinnotion.com/affiliate-site/small-business-tools/measure-your-first-funnel.html

LOCAL CONTEXT
Choose your operating jurisdiction and customer market separately. Label currency and check the applicable local rules.
https://xinnotion.com/affiliate-site/small-business-tools/country-guides.html