SMALL BUSINESS TOOLKIT | WORKSHEET 01
Define your first offer before building a website

Free to adapt for your own business. No email required.
Keep completed worksheets private; do not publish customer information.
Teaching aid, not a guarantee of business results.

KEY IDEA: A clear deliverable is easier to evaluate than a broad promise.

1. Who is the customer, and what situation are they in?
Your answer: 

2. What exactly will you deliver?
Your answer: 

3. Which three items are included?
Your answer: 

4. What is excluded?
Your answer: 

5. What must the customer provide?
Your answer: 

6. What timing and revision boundary can you honour?
Your answer: 

7. What evidence can you show?
Your answer: 

8. What one question will test whether the offer is understood?
Your answer: 

PRACTICE
Write two versions of your offer. Give both to a reader without explaining them. Ask what they expect to receive and which detail they would ask about before proceeding.

REVIEW
What changed?
What remains uncertain?
Next action and date:

Full lesson: https://xinnotion.com/affiliate-site/small-business-tools/define-your-first-offer.html

LOCAL CONTEXT
Choose your operating jurisdiction and customer market separately. Label currency and check the applicable local rules.
https://xinnotion.com/affiliate-site/small-business-tools/country-guides.html