SMALL BUSINESS TOOLKIT | WORKSHEET 02
Build a service page people can understand

Free to adapt for your own business. No email required.
Keep completed worksheets private; do not publish customer information.
Teaching aid, not a guarantee of business results.

KEY IDEA: A page should answer the decision before asking for the action.

1. What is the page’s one job?
Your answer: 

2. Write the headline in plain language.
Your answer: 

3. List deliverables and exclusions.
Your answer: 

4. What honest evidence belongs here?
Your answer: 

5. Describe the process in three steps.
Your answer: 

6. Which three questions might block a decision?
Your answer: 

7. Write one specific button label.
Your answer: 

8. Record the test submission, destination and result.
Your answer: 

PRACTICE
Sketch six page sections on paper. Give each one a question to answer. Remove any section that repeats an answer without helping the decision.

REVIEW
What changed?
What remains uncertain?
Next action and date:

Full lesson: https://xinnotion.com/affiliate-site/small-business-tools/build-your-service-page.html

LOCAL CONTEXT
Choose your operating jurisdiction and customer market separately. Label currency and check the applicable local rules.
https://xinnotion.com/affiliate-site/small-business-tools/country-guides.html